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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What are you doing on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some strategies for your newsletter.<br /><br />Supporting your advertising campaign<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists recommend that you have a clear strategy for your newsletter marketing strategy before you start writing.<br /><br />    Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:<br /><br />        Paper newsletters are a tangible item that can impress readers using their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.<br />        Email newsletters are less expensive and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission would be to provide content that is engaging to your readership. But when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.<br /><br />    Topical interest - talk about what interests your clients. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, start up business and shop openings.<br />    Real estate news - are the latest data on interest trends, home values, neighborhood statistics.<br />    Listing posts - incorporate a few listings that could be of interest to your prospects. Be sure to include a link of the listings back to your internet site.<br />    Tips - offer some help tips like simple projects that will boost curb appeal, maintain the drains clean, etc.<br />    For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a phone call to action ought to be included to invite readers to make contact with you for some reason just like a free home value consultation, touch upon your newsletter, or watch a video in your website.<br /><br />Effective value<br /><br />This newsletter is from you but it isn't about you. It should be:<br /><br />    Informative, something your potential customers will look forward to reading with every new edition.<br />    Attractively and professionally presented.<br />    Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!