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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ lee honish] - What are you doing on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.<br /><br />[http://www.honish.com/ leehonish] - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to become valuable marketing tool, they must serve a purpose to your readership. Let's look at some strategies for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists recommend that you have a clear technique of your newsletter advertising campaign before you start writing.<br /><br />    Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:<br /><br />        Paper newsletters really are a tangible item that may impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.<br />        Email newsletters are cheaper and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.<br /><br />This can be a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.<br /><br />NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is to provide content which is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.<br /><br />    Topical interest - come up with what interests customers. Your email may also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new company and shop openings.<br />    Real estate news - include the latest data on interest rate trends, home values, neighborhood statistics.<br />    Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure you include a link of the listings back to your site.<br />    Tips - offer some assistance tips like simple projects that may boost curb appeal, maintain the drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a call to action needs to be included to invite readers to make contact with you for some reason being a free home value consultation, discuss your newsletter, in order to watch a video on your own website.<br /><br />Effective value<br /><br />This newsletter originates from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your readers will look forward to reading each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to read and in a friendly and conversational tone, as if you were speaking directly to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!