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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What are you doing on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they have to serve a purpose for the readership. Let's look at some methods for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing strategy before you start writing.<br /><br />    Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.<br />        Email newsletters are less expensive and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.<br /><br />This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.<br /><br />NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission would be to provide content that's engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.<br /><br />    Topical interest - talk about what interests customers. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, start up business and shop openings.<br />    Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.<br />    Listing posts - add a few listings that might be of interest to your prospects. Make sure you include a link with the listings back to your internet site.<br />    Tips - offer some assistance tips like simple projects that will boost curb appeal, keep the drains clean, etc.<br />    For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a call to action should be included to invite readers to make contact with you for some reason being a free home value consultation, comment on your newsletter, or to watch a video on your own website.<br /><br />Effective value<br /><br />This newsletter originates from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your readers will look forward to reading with every new edition.<br />    Attractively and professionally presented.<br />    Easy to see and in a friendly and conversational tone, just like you were speaking straight to your readers.<br />    Proof read for correct spelling, grammar, and punctuation.<br /><br />Now, start collecting your next newsletter content!