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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What is happening on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But also for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some strategies for your newsletter.<br /><br />Supporting your advertising campaign<br /><br />[http://www.honish.com/ leehonish] - Real estate marketing specialists suggest that you have a clear technique of your newsletter advertising campaign before you start writing.<br /><br />    Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters are a tangible item that can impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.<br />        Email newsletters are less expensive and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is always to provide content that is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.<br /><br />    Topical interest - come up with what interests your customers. Your email may also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new business and shop openings.<br />    Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.<br />    Listing posts - include a few listings that could be of interest to your prospects. Make sure you include a link with the listings back to your site.<br />    Tips - offer some help tips like simple projects that can boost curb appeal, keep the drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a call to action should be included to invite readers to make contact with you for some reason like a free home value consultation, touch upon your newsletter, or to watch a video in your website.<br /><br />Effective value<br /><br />This newsletter comes from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your potential customers will look forward to reading each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to see and in a friendly and conversational tone, as you were speaking straight to your readers.<br />    Proof read for correct spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!