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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.<br /><br />[http://www.honish.com/ lee honish] - A genuine estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they must serve a purpose for the readership. Let's look at some methods for your newsletter.<br /><br />Supporting your marketing strategy<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists advise that you have a clear technique of your newsletter advertising campaign before you start writing.<br /><br />    Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters really are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.<br />        Email newsletters are cheaper and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.<br /><br />NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is always to provide content that's engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.<br /><br />    Topical interest - talk about what interests your clients. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, start up business and shop openings.<br />    Real estate news - include the latest data on interest trends, home values, neighborhood statistics.<br />    Listing posts - add a few listings that would be of interest to your prospects. Be sure to include a link with the listings back to your site.<br />    Tips - offer some assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a call to action needs to be included to invite readers to make contact with you for some reason just like a free home value consultation, comment on your newsletter, or watch a video in your website.<br /><br />Effective value<br /><br />This newsletter comes from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your potential customers will look forward to reading with every new edition.<br />    Attractively and professionally presented.<br />    Easy to learn and in a friendly and conversational tone, as you were speaking directly to your readers.<br />    Proof read for correct spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!