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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ lee honish] - What is happening on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - An actual estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some methods for your newsletter.<br /><br />Supporting your marketing strategy<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists recommend that you have a clear technique of your newsletter marketing strategy before you start writing.<br /><br />    Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:<br /><br />        Paper newsletters really are a tangible item that may impress readers using their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.<br />        Email newsletters are less expensive and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.<br /><br />This is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission would be to provide content which is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.<br /><br />    Topical interest - write about what interests customers. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new business and shop openings.<br />    Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.<br />    Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure you include a link of the listings back to your website.<br />    Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep the drains clean, etc.<br />    For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a phone call to action should be included to invite readers to contact you for some reason being a free home value consultation, discuss your newsletter, in order to watch a video on your own website.<br /><br />Effective value<br /><br />This newsletter is from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your potential customers will look forward to reading with each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to learn and in a friendly and conversational tone, as you were speaking straight to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start collecting your next newsletter content!