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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ lee honish] - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to be a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some methods for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ honish] - Real estate marketing specialists suggest that you have a clear technique for your newsletter marketing campaign before you start writing.<br /><br />    Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:<br /><br />        Paper newsletters are a tangible item that can impress readers using their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.<br />        Email newsletters are less costly and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.<br /><br />This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission would be to provide content which is engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.<br /><br />    Topical interest - come up with what interests your clients. Your email could also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, start up business and shop openings.<br />    Real estate news - are the latest data on interest trends, home values, neighborhood statistics.<br />    Listing posts - add a few listings that might be of interest to your prospects. Make sure to include a link from the listings back to your internet site.<br />    Tips - offer some assistance tips like simple projects that will boost curb appeal, keep the drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a trip to action should be included to invite readers to contact you for some reason like a free home value consultation, touch upon your newsletter, or watch a video on your website.<br /><br />Effective value<br /><br />This newsletter comes from you but it isn't about yourself. It should be:<br /><br />    Informative, something the future prospect will look forward to reading with every new edition.<br />    Attractively and professionally presented.<br />    Easy to learn and in a friendly and conversational tone, as you were speaking straight to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!