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== [http://www.targetoptincustomers.com/Marketing-Categories.htm Email Blast] == [http://www.targetoptincustomers.com/Marketing-Categories.htm Email Advertising] is directly marketing a commercial message to a group of people who use e-mail. In the broadest sense, every sent email to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term usually used to refer to: [http://www.targetoptincustomers.com/Marketing-Categories.htm Opt-in Marketing] Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements in e-mails sent by other companies to their customers. Researchers estimate that United States firms alone spent U.S. $ 1510000000 on email marketing in 2011 and will grow to $ 2.468 billion in 2016 [http://www.targetoptincustomers.com/Marketing-Categories.htm Email List] Email marketing can be done through various e-mail: Direct email involves sending an email only to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct mail messages, or they can rent a list of email addresses from companies. Read More: http://www.targetoptincustomers.com/Marketing-Categories.htm

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