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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What is happening on your real estate beat? Do you make a note of it? Great! It's work well . idea for your newsletter.<br /><br />[http://www.honish.com/ leehonish] - A genuine estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they need to serve a purpose to your readership. Let's look at some strategies for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ leehonish] - Real estate marketing specialists suggest that you have a clear technique of your newsletter marketing campaign before you start writing.<br /><br />    Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:<br /><br />        Paper newsletters certainly are a tangible item that will impress readers using their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.<br />        Email newsletters are less expensive and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission would be to provide content that is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.<br /><br />    Topical interest - write about what interests your clients. Your email may also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new business and shop openings.<br />    Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.<br />    Listing posts - incorporate a few listings that would be of interest to your prospects. Make sure to include a link of the listings back to your site.<br />    Tips - offer some assistance tips like simple projects that may boost curb appeal, maintain the drains clean, etc.<br />    For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a phone call to action ought to be included to invite readers to make contact with you for some reason being a free home value consultation, comment on your newsletter, or watch a video in your website.<br /><br />Effective value<br /><br />This newsletter comes from you but it isn't in regards to you. It should be:<br /><br />    Informative, something the future prospect will look forward to reading each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to learn and in a friendly and conversational tone, as if you were speaking straight to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!