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If your business has any online components (like a website), then SEO is crucial to the ongoing success of the business. You may have the most expensive website in your industry, but without website traffic (visitors) to that particular website, it's essentially useless. It is not only traffic that you need, but targeted visitors. A good quality SEO service can provide relevant, consistent website traffic to your website(s). This informative guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this informative guide should help you to find the high quality ones.

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SEO must be implemented in a manner that is effective in achieving your SEO goals and providing that all important meaningful presence around the World Wide Web.

Quality SEO is a crucial investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective along with a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You shouldn't view it like a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search using the intention of "buying some SEO". Employing an SEO provider should be viewed rather as hiring an employee that understands and cares about your business and it is online objectives.

2) Page one of Google (or any internet search engine) is everything. Few individuals ever visit the second page of the search results anymore. Bing is so good at being a search engine that individuals blindly trust Google's ability to deliver the most relevant results on the first page. Consider how often you click through to the 2nd page. Which means that if your business is not on the first page, it's nearly as good as nowhere. The very best positions on page one get the most clicks, which decrease while you progress downwards on the page.

3) The 'big' keywords are not everything. It is best to be on the first page for a few smaller keywords, than try to rank for bigger keywords and never be around the first page at all. For example, an accountancy business in Preston may not rank for that highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time for you to wait for rankings); but the same business could conceivably rank highly for the keyword 'chartered accountant Preston'. A great SEO provider should research the keywords that the business could realistically rank on-page one for as well as keywords which have enough search volume to be worthwhile for the business to try ranking for.

4) SEO is about beating your competitors. There is no guarantee from the search engines to state you will be around the first page of Google should you choose certain things. Quite simply, SEO works like this:

The search engines get their conventions; websites that conform by providing the search engines what they need, will find themselves achieving better search engine ranking positions. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. Those sites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords is going to be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for everybody keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified they should be implemented according to point number three above.

5) On-page and Off-page SEO.

Search engine optimisation is a complex and ever-evolving science, however in order to intelligently interview a potential SEO provider you must know that there are two main kinds of SEO.

On-page SEO relates to the factors in your website affecting your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but when you are not willing to change on-page SEO, based on their recommendations, you can't blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You ought to have your web designer make the adjustments.(Remember he is the expert in this field)

6) A rise in search engine ranking isn't necessarily an increase in leads and sales. All your SEO provider can do is get the website, videos, Google Places, articles, blog posts, etc. further in the search engine results. They cannot guarantee a rise in sales or leads, because that factor is determined by your own sales funnel. It's not the SEO provider's job to make certain that the extra web traffic you receive will become more leads or sales. Your site needs to convert those visitors with good marketing, which is an issue for the marketing consultant to cope with.

The key differences between 'good' and 'bad' SEO providers:

Good SEO Providers
Good SEO providers know and understand the points mentioned previously. You can judge this by their answers to the questions provided later within my next article.
Good SEO providers want to build a firm foundation and a proper SEO plan for your business, with extensive initial keyword and market (competitor) research. They will insist upon it, even if the prospective client doesn't see the need. A good SEO provider will refuse to work with a client that does not want the important groundwork to be done, simply because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say "but I've already done the keyword research myself". Many potential clients sit down for five or Ten minutes to write out all the keywords they think are relevant to their business, after which think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back-links, improving citations, aiding social sharing, ensuring a great user experience, etc.

Bad SEO Providers
Bad SEO providers may wish to take their clients' money as their first priority. They're not going to conduct proper keyword and market research, but will say, for example, "what are your three keywords and your URL that you want to rank for". Should this happen (as it often does) you can be sure they are simply plugging your website into software to obtain irrelevant back-links all over the internet, using spam blog comments, link farms and other means. Oftentimes this approach is ineffective since the URL, or domain, may not match the client's desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility from the website.
Bad SEO providers use bad quality SEO methods (Sometimes known as Black-hat methods), Utilising these methods can have an incredibly detrimental effect on how your web site is perceived by search engines like google. This in turn may lead to your website being (Sand boxed). Obviously this is extremely undesirable, as damage similar to this is extremely hard to reverse.

Enable you to get the specialist SEO you never know how best to highlight the features of your company and can draw attention to your product or service and your services in a manner that really makes your company stand-out on the internet.