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Since the intro of video last week Instagram s 130 million individuals have actually gathered to the brand-new video service sharing more than 5 million videos in the first 24 hrs. The Australian platform has seen a 471 percent improve in active users because March 2012 from 210,000 to 1.2 million making it the fastest expanding social network in Australia and this looks readied to continue to rise.

Losing no time brands such as Burberry, Lulu Lemon and Gap have also been quick to jump in on the action also Justin Bieber is the first person to obtain one Million likes using the new function on the platform.

What is all the buzz about Instagram  and why should you consider using Instagram Video as opposed to Vine you might ask?

Well exactly what you get using Instagram that you do not get with on various other platforms is the high immediacy of engaging with your audience in real-time. Simply watching your post in real-time toddler up various likes is quite staggering in regards to instantaneous feedback for a brand.

In regards to particular features exactly what you get that you do not with Vine is It's that Instagram video is practically 3 times longer at 15 seconds instead of 5 seconds, it has 13 customised filters, and enables users to go back and modify their work.

Not just can you add cool filters to your video but you now have a easy and quick method to get in touch with your audience via video material as part of your visual content marketing method. A recent Adobe Digital Advertising and marketing Study found that video has the greatest rate of engagement any kind of material.

Combined this with the surge of smartphone use or exactly what i refer to as The Post COMPUTER age and you have the best conditions for a rapid increase in the use of Instagram.

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As Instagram co-founder Kevin Systrom filled in the introductory post on the Instagram blog Over the previous 2 and a half years, Instagram has actually become an area where you can share the world and capture s moments just and wonderfully. Some minutes, nevertheless, require even more than a fixed image to come to life. We could not concur more.