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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ honish] - What's happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to become valuable marketing tool, they need to serve a purpose for your readership. Let's look at some methods for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing campaign before you start writing.<br /><br />    Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.<br />        Email newsletters are less expensive and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.<br /><br />NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is always to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.<br /><br />    Topical interest - write about what interests customers. Your email may also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new company and shop openings.<br />    Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.<br />    Listing posts - add a few listings that would be of interest to your prospects. Be sure to include a link of the listings back to your site.<br />    Tips - offer outside assistance tips like simple projects that will boost curb appeal, keep your drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a trip to action should be included to invite readers to make contact with you for some reason being a free home value consultation, touch upon your newsletter, or watch a video on your website.<br /><br />Effective value<br /><br />This newsletter is from you but it isn't about you. It should be:<br /><br />    Informative, something your readers will look forward to reading each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to read and in a friendly and conversational tone, just like you were speaking straight to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start collecting your next newsletter content!