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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ lee honish] - What is happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - A genuine estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But also for your newsletters to be a valuable marketing tool, they must serve a purpose to your readership. Let's look at some techniques for your newsletter.<br /><br />Supporting your marketing strategy<br /><br />[http://www.honish.com/ leehonish] - Real estate marketing specialists advise that you have a clear technique for your newsletter marketing strategy before you start writing.<br /><br />    Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters certainly are a tangible item that may impress readers with their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.<br />        Email newsletters are cheaper and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.<br /><br />This can be a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.<br /><br />NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.<br /><br />    Topical interest - come up with what interests your clients. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new business and shop openings.<br />    Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.<br />    Listing posts - add a few listings that would be of interest to your prospects. Make sure you include a link from the listings back to your website.<br />    Tips - offer some assistance tips like simple projects that may boost curb appeal, keep your drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a call to action should be included to invite readers to make contact with you for some reason being a free home value consultation, discuss your newsletter, or watch a video on your own website.<br /><br />Effective value<br /><br />This newsletter is from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your potential customers will look forward to reading each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to learn and in a friendly and conversational tone, as if you were speaking directly to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!