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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What's happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - A real estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become valuable marketing tool, they must serve a purpose for the readership. Let's look at some techniques for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ honish] - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.<br /><br />    Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision might be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters are a tangible item that will impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.<br />        Email newsletters are cheaper and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.<br /><br />This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is to provide content that is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.<br /><br />    Topical interest - talk about what interests customers. Your email may also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new company and shop openings.<br />    Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.<br />    Listing posts - include a few listings that would be of interest to your prospects. Make sure you include a link of the listings back to your site.<br />    Tips - offer some assistance tips like simple projects that will boost curb appeal, keep the drains clean, etc.<br />    For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a phone call to action should be included to invite readers to contact you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video on your own website.<br /><br />Effective value<br /><br />This newsletter comes from you but it isn't about yourself. It should be:<br /><br />    Informative, something the future prospect will look forward to reading with every new edition.<br />    Attractively and professionally presented.<br />    Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.<br />    Proof read for correct spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!