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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ lee honish] - What's happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some methods for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ honish] - Real estate marketing specialists suggest that you have a clear technique for your newsletter advertising campaign before you start writing.<br /><br />    Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters really are a tangible item that can impress readers with their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.<br />        Email newsletters are less costly and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission would be to provide content which is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.<br /><br />    Topical interest - write about what interests customers. Your email could also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new business and shop openings.<br />    Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.<br />    Listing posts - include a few listings that might be of interest to your prospects. Be sure to include a link with the listings back to your website.<br />    Tips - offer some help tips like simple projects that will boost curb appeal, keep the drains clean, etc.<br />    For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a trip to action ought to be included to invite readers to make contact with you for some reason being a free home value consultation, comment on your newsletter, or to watch a video in your website.<br /><br />Effective value<br /><br />This newsletter is from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your potential customers will look forward to reading each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to learn and in a friendly and conversational tone, just like you were speaking directly to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!