Luanne988Elke992

Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ lee honish] - What are you doing on your real estate beat? Do you make a note of it? Great! It's work well . idea for your newsletter.<br /><br />[http://www.honish.com/ lee honish] - A genuine estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they must serve a purpose for the readership. Let's look at some methods for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing campaign before you start writing.<br /><br />    Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:<br /><br />        Paper newsletters certainly are a tangible item that can impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.<br />        Email newsletters are less costly and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.<br /><br />This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.<br /><br />NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is to provide content which is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.<br /><br />    Topical interest - write about what interests your customers. Your email may also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, start up business and shop openings.<br />    Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.<br />    Listing posts - include a few listings that could be of interest to your prospects. Be sure to include a link from the listings back to your internet site.<br />    Tips - offer some help tips like simple projects that may boost curb appeal, maintain the drains clean, etc.<br />    For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a phone call to action needs to be included to invite readers to contact you for some reason just like a free home value consultation, touch upon your newsletter, or to watch a video in your website.<br /><br />Effective value<br /><br />This newsletter is from you but it isn't in regards to you. It should be:<br /><br />    Informative, something your readers will look forward to reading with each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to read and in a friendly and conversational tone, as if you were speaking directly to your readers.<br />    Proof read for correct spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!