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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ honish] - What is happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.<br /><br />[http://www.honish.com/ lee honish] - A real estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some methods for your newsletter.<br /><br />Supporting your advertising campaign<br /><br />[http://www.honish.com/ lee honish] - Real estate marketing specialists recommend that you have a clear strategy for your newsletter marketing campaign before you start writing.<br /><br />    Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters are a tangible item that can impress readers with their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.<br />        Email newsletters are less costly and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission would be to provide content which is engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.<br /><br />    Topical interest - come up with what interests your clients. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new business and shop openings.<br />    Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.<br />    Listing posts - add a few listings that would be of interest to your prospects. Make sure to include a link with the listings back to your internet site.<br />    Tips - offer some help tips like simple projects that will boost curb appeal, keep your drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a call to action needs to be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, in order to watch a video in your website.<br /><br />Effective value<br /><br />This newsletter originates from you but it isn't about you. It should be:<br /><br />    Informative, something your readers will look forward to reading with each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to see and in a friendly and conversational tone, just like you were speaking straight to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!