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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ honish] - What are you doing on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.<br /><br />[http://www.honish.com/ honish] - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. However for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some techniques for your newsletter.<br /><br />Supporting your marketing strategy<br /><br />[http://www.honish.com/ leehonish] - Real estate marketing specialists advise that you have a clear technique of your newsletter marketing strategy before you start writing.<br /><br />    Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters really are a tangible item that can impress readers with their physical presence. They may be shared with others, left in waiting rooms, and offered at client meetings. They also are expensive to produce.<br />        Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.<br /><br />NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is always to provide content that's engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.<br /><br />    Topical interest - talk about what interests customers. Your email could also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, start up business and shop openings.<br />    Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.<br />    Listing posts - include a few listings that could be of interest to your prospects. Make sure you include a link with the listings back to your site.<br />    Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.<br />    For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a phone call to action needs to be included to invite readers to make contact with you for some reason being a free home value consultation, comment on your newsletter, or watch a video on your own website.<br /><br />Effective value<br /><br />This newsletter originates from you but it isn't about yourself. It should be:<br /><br />    Informative, something your potential customers will look forward to reading with every new edition.<br />    Attractively and professionally presented.<br />    Easy to see and in a friendly and conversational tone, as you were speaking right to your readers.<br />    Proof read for correct spelling, grammar, and punctuation.<br /><br />Now, start collecting your next newsletter content!