Offline and Online Marketing

As a company that is very much centered on website and [http://www.cars4sa.co.za/used-cars/Chery/Chery-J5 Used Chery Chery J5], people may be shocked to hear that we often recommend and help our customers with offline marketing activities as well.It is reasonable to say that the internet has provided a vast variety of possibilities to market your business, and often far more affordable than some of the more old-fashioned marketing platforms such as for instance TELEVISION and Radio.The internet has to some extent leveled the playing field allowing small businesses to compete with bigger corporates as everyone is able to obtain marketing message across at relatively low cost.However it is important to recall that internet marketing is just one part of a total marketing strategy, albeit a substantial part, but there are plenty of offline activities that can be truly effective and generating business and increasing the profile of your brand.For example direct mail can be a very effective and relatively low price offline task, actually some people feel this is more effective than e-mail marketing now, because less people do it, therefore those that do stick out more.Networking is another critical area, this gives you the opportunity to meet with other like-minded businesses on an everyday basis, and to speak about what you do. Many networking functions are placed outside core business hours and therefore offer a great opportunity to market yourself and your business without having a drain on your or your income groups productivity.Telemarketing can even be very effective, though it is essential to understand that this can frequently have a lower transformation pace than other marketing practices, and therefore the service or product should really be of a high enough value to justify the price and assure a return on investment. Lower transformation price doesn't mean it should really be discounted as an ingredient of your marketing mix as long as it is profitable.It is also important to realise that marketing your brand moves beyond the obvious prepared actions, practically anything you do helps to both enhance your brand or harm it, from how you and your staff answer the phone, your individual appearance, punctuality for conferences and speed of reaction to clients. The list is endless, but I believe this makes the point sufficiently.So while we are firm believers in the power of internet marketing, we would always encourage people to understand that a marketing strategy should have a quantity of techniques offline and online.