Penguin Recovery: Basic Facts About Google Penguin

Google Penalty Recovery Tips Last year, Google changed its ranking algorithm to what was known today as Google Penguin. Top ranking sites were greatly affected. They lost their traffic and ranking overnight. 

But don’t worry. There is still a way to reverse the problem and get your sites back on track. If your website is one of those that have felt the unwanted effects of Google Penguin, don’t panic as this article highlights the steps of Google Penalty Recovery.
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Identify The Problem
Like what most people do when facing life problems, solution starts with the cause of the problem. As a site owner, or webmaster, make it a habit to analyze your site’s traffic data. Penguin hits organic ranking. So when you diagnose your site for issues, make sure to isolate data for organic search traffic. Check your inbound link profile to confirm your suspicion that your site is really under Google penalty.

Google Penguin targets your site’s inbound links. It analyzes the quality of links coming to your website. If you have been using paid advertising or black hat seo in the past to manipulate ranking, you are more likely under Google Penguin’s radar. Any unnatural linking done in the past will backfire on your website. Review your anchor text, since this is what Penguin is looking at in your backlinks.
If one’s inbound link profile majorly comprises non-branded identical anchor text, then Penguin will possibly flag each link with that anchor text as unnatural. This will result in devaluation of all links with that anchor text in the inbound link profile. Next thing you will notice is the sudden fall in rankings.
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List Down All The Bad Links
Make a list of over optimized keywords based on your site’s inbound link profile. Some of the best tools that can assist you achieve this are Open Site Explorer or Majestic SEO. Don’t forget to list down your anchor text as well as you go through. Sort the list according to anchor text to see which of your keywords are over optimized. Links with similar or identical anchor text are probably the ones hurting your website. If your link profile is over optimized, then you will have to work more to recover from Google Penguin. 

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Remove the Bad Links
Contacting the webmasters of the sites linking to yours is the first step towards Google recovery. In your email, don’t forget to include the list of links coming from their website and ask them to remove it. Explain to them the reason why and the urgency to get your site back on track. Do not pay anything when they ask you to send them cash to remove your links in their website. Just note it on your Reconsideration letter.

You should contact each website at least twice. Retrieve the emails using 3rd party tools, such as Link Detox and Link Risk, or use services, like Domain Tools, to get the right contact details for the sites. You may also use highly advanced tools like Netcomber to find the relationship between websites that link to your own. If all else fails, use the disavow tool. If you really want to remove the connection of your site from a specific site or link, disavow the root domain. 
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Start to Build New Links
Once you’re done cleaning your website, start building new links the natural way.  The elements of a natural and strong inbound link profile include high domain diversity, multiple social signals (such as Twitter tweets, social bookmarks, Facebook likes, G+1’s, Stumbles, Diggs etc.), link-type diversity (such as web 2.0 sites, editorial content, press releases, forums, blog comments etc.) and anchor text diversity. There are types of links you can use that are Penguin-safe. Learn more about branded anchors, naked URLs, and more.

Improve your site content to attract high quality, relevant sites to link to your site. Make it both SEO and User-friendly. Therefore, ensure your content has expertly-authored blog posts, comprehensive primary data analysis, intriguing data visualization and controversial opinion pieces. After you created some updates on your website, make sure to change your link building strategies as well. Start by posting great content to Web 2.0 sites, syndicate your articles and video content.