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Small Business Marketing - Why an Email List Adds Resell Value to Your Small Business

As a small business owner, there is always the hope that certain day you will either cross your business on to a family member or sell the business for a very good sum of money for your retirement. Were you aware that an email list is considered an asset and adds a great deal of value to your business worth?

Owning an email list gives you the ability to generate revenue pretty much on demand. It's your client database and gives the actual capabilities of generating recurring business with little effort on your behalf. If you provide good support services and treat your opt-in list with respect, they will reward anyone by being responsive to any email messages you send to them.

As such, when it comes time to hand over the business to an alternative owner, you are not only advertising them a business premises as well as product inventory, you are furthermore handing them your clients plus the ability to generate revenue from their website from the very first day. An organization with built in clientele will forever sell for much more than a small business without.

Because you have also used the time to build your client email list and have capitalised on the opportunities to increase repeat buyers list, moreover, you may will have a much higher yearly sales than you would if you did not generate that repeat small business. This also increases the resale importance of your business as it will be a far more prosperous and profitable enterprise.

It goes without saying, you will also benefit from the email list for many years yourself. Visualize being able to run a sale or offer a special to your list once per month or to send out your current weekly flyer to people whom already know and trust anyone. It is easy to increase your sales if you maintain an active email list and also be in touch with your buying shoppers.

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