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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What's happening on your real estate beat? Have you make a note of it? Great! It's work well . idea for your newsletter.<br /><br />[http://www.honish.com/ lee honish] - A genuine estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But for your newsletters to be a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some strategies for your newsletter.<br /><br />Supporting your advertising campaign<br /><br />[http://www.honish.com/ honish] - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing campaign before you start writing.<br /><br />    Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:<br /><br />        Paper newsletters really are a tangible item that will impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.<br />        Email newsletters are less costly and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.<br /><br />This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.<br /><br />NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is always to provide content that's engaging to your readership. However, if writing a regular newsletter, it can be hard to keep coming up with fresh ideas.<br /><br />    Topical interest - write about what interests your clients. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, new company and shop openings.<br />    Real estate news - are the latest data on interest trends, home values, neighborhood statistics.<br />    Listing posts - include a few listings that might be of interest to your prospects. Make sure you include a link with the listings back to your internet site.<br />    Tips - offer outside assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.<br />    For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a call to action ought to be included to invite readers to get hold of you for some reason being a free home value consultation, comment on your newsletter, or to watch a video in your website.<br /><br />Effective value<br /><br />This newsletter comes from you but it isn't about yourself. It should be:<br /><br />    Informative, something the future prospect will look forward to reading with every new edition.<br />    Attractively and professionally presented.<br />    Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start picking up your next newsletter content!