Set a Small Salesman in Every Clients Pocket

I had choice you've maybe not really thought about it since you originally got them published. 

Let's stop for just a moment and ask, what is the idea of the business card? Is it to simply complete the accessories of potential customers, or is it something that should be operating more income for your business? 

When was the last time you took an extended critical look at your organization card? 

I'd bet you've not really thought about it since you originally got them published. 

Let's stop just for a minute and ask, what's the purpose of the business card? Is it to simply complete the purses of potential clients, or is it something which should be operating more income for your company? 

I guess you answered in-the latter. What exactly should your business card appear to be then? 

A number of the primary things it should contain: 

1. What your company can do for the consumer 

2. Everything you personally do, if its not obvious from your business information 

3. Your name, 

4. Your best contact number (don't use a switchboard number, use your direct number and 

display your cell-phone number) 

5. Your company's name 

I have listed the criteria for your business card in a certain order. Do you notice anything strange? I've set their name last! 

Your business card should be a 'mini' sales letter for the business. 

The card should have an awe-inspiring headline, that may attract prospects just like a magnet. 

Imagine if you in which a plumber, your headline can read something like 

'Need a plumber, we're only 8 minutes away'! 

Do not you believe it would grab someone's attention, particularly if they desperately needed a plumber and were anxiously exploring to your card, while standing knee-deep in water from a leaking toilet. 

The final thing they want to do is so they can call you, try and remember what your business name is. 

Be sure you add a proper working phone number, its amazing the number of cards I've received, that have a disconnected number about it. 

Include your cell-phone's number as-well. Their will make finding you even easier. 

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Keep in mind the old marketing expressing 'No-one is interested in your company, they're only interested in that which you may do for them' 

Therefore think about turning your business card into a income magnet. 

Perhaps its time for a re-think and maybe an upgrade of the current business card. 

Remember, it ought to be your 'mini' salesman in a client's budget. 

You want the card to keep telling the customer each time they view it, with what you do and what you may do for them.