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Mobile Marketing: The Future of Your Small Business<br /><br />You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.<br /><br />Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" as one of the 10 common trouble for new businesses. He highlights that the good marketing strategy is important in informing people regarding your products and determining critical areas of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you are failing to get probably the most "bang for your buck."<br /><br />[http://mobilemarketing4s.hpage.com/ gamification] - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, as an example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. mobile, internet and Together ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.<br /><br />Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing could be delivered to a mobile phone, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.<br /><br />Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in america utilize a smartphone, which number could only increase. A whopping 92% of smartphone users search online daily, three % higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local explore their phone at least one time per week, with 25% of these performing it daily.