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Tips for Real Estate Marketing Newsletters<br /><br /><br />[http://www.honish.com/ leehonish] - What are you doing on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.<br /><br />[http://www.honish.com/ lee honish] - A genuine estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. However for your newsletters to be a valuable marketing tool, they must serve a purpose to your readership. Let's look at some techniques for your newsletter.<br /><br />Supporting your marketing campaign<br /><br />[http://www.honish.com/ honish] - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing strategy before you start writing.<br /><br />    Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.<br /><br />        First-time buyers<br />        Retirees<br />        Investment buyers<br /><br />    Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:<br /><br />        Paper newsletters certainly are a tangible item that may impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.<br />        Email newsletters are less costly and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.<br /><br />It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.<br /><br />NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.<br /><br />Attention-grabbing content<br /><br />Your mission is always to provide content which is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.<br /><br />    Topical interest - come up with what interests customers. Your email might also provide excellent subject lines and topic material.<br />    Customize-include local topics like area schools' high state exams results, start up business and shop openings.<br />    Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.<br />    Listing posts - add a few listings that would be of interest to your prospects. Make sure to include a link with the listings back to your site.<br />    Tips - offer some help tips like simple projects that will boost curb appeal, maintain the drains clean, etc.<br />    For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.<br />    CAT - a phone call to action should be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, or watch a video on your website.<br /><br />Effective value<br /><br />This newsletter originates from you but it isn't about yourself. It should be:<br /><br />    Informative, something the future prospect will look forward to reading each and every new edition.<br />    Attractively and professionally presented.<br />    Easy to see and in a friendly and conversational tone, as you were speaking directly to your readers.<br />    Proof read for proper spelling, grammar, and punctuation.<br /><br />Now, start collecting your next newsletter content!