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Edição de 17h01min de 3 de dezembro de 2014

Public Relations - The way to Organize a PR Event

PR - A PR event can be great for generating free media coverage for your client, but it needs to be properly organized or disaster may ensue. In the following paragraphs I have set out some pointers for ensuring that your PR event achieves all of the goals set for it.

Organizing a prosperous PR event is not a complicated matter -- you just have to follow a few guidelines in order to ensure that things are arranged as smoothly and effectively as you can by taking the steps described below...

1. Determine the type of event

The type of event which suits the consumer will be determined by a number of variables including his budget, the desired outcome and whether he desires to focus on swift or long-term success. Having discussed these factors with the person you are working for, you can suggest a celebration which seems best suited to his needs. The final decision, of course, rests using the client.

2. Set an appropriate date

Whatever kind of event your client decides on, make it clear that all events remember to put together. Ideally, you ought to set a date a minimum of six months hence for your event, and preferably more. The more time you have to promote the wedding, the more successful chances are it will be. This isn't to say that planning an event to take place in 6 weeks time is impossible, as it isn't, but it will require considerable effort to ensure everything is arranged properly in such a short space of time.

3. Do a list of all that needs arranging

Different events require different arrangements. If the client wants to sponsor a sporting event then discussions will need to be entered into with the individual or team in question. If he really wants to launch an open competition then decisions regarding the type of competition, the way it will be promoted and also the prizes involved will need to be made. Whatever the type of event you are asked to work on, make a list of every single thing which needs arranging, from organizing an appropriate venue to obtaining any licenses which may be necessary (for example, a performance license or perhaps a license to run a lottery).

4. Start promoting the wedding

Public relations - When you know exactly what you must do to get a successful event organized, you can start promoting it. One of the most cost-effective way to do this is by sending press announcements to as many as possible local (or national in the event the event demands this) newspapers, broadcasters and other relevant organizations. Obviously, in addition to using press releases, other promotional methods can be employed if the budget allows. Advertising, direct mailshots and even internet promotion can all be familiar with good effect for a lot of events.

5. Make use of your list to set things up

Now that you have started the ball rolling by promoting the event, start working through your list and setting things up. Hire the venue, distribute invitations and do other things you have decided you need to do to make the event a success.

6. Aim to get ongoing publicity

Once everything is in place and the event is sorted out, aim to get a lot more publicity by contacting the feature editors of newspapers, magazines and television shows and inviting these phones cover the event. If the event is something that'll be of interest to their readers or viewers, you may get coverage before, during and after the event -- thus turning perhaps a 'one-day' PR event right into a publicity campaign which spans several weeks.

Public relations - If you follow these simple guidelines, your PR event should be a resounding success and generate plenty of valuable publicity and goodwill for the client.