The Multi-purpose Mobile Phone

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This is mobile marketing good news for the mobile phone manufacturers who a...

The mobile phone is moving quickly from being just a device you use to make phone calls. It is continuously moving into the world of personal digital assistants (PDA's) and entertainment devices. It is very easy today to get a mobile phone which serves as a phone, journal, MP3 player, video player, word processor, and games console. In short its one system but with many functions which you do not need to buy separately.

This is good news for the mobile phone manufacturers who are now classifying phones as multimedia computers. They are anticipating stealing business from companies who up to now have built single purpose devices such as MP3 music players. Interestingly, Apple, who sell the market leading music player, the iPod, have just announced they will produce a mobile phone.

It is also good news for the mobile operators who sell the phones, because they can sell a far more costly system with higher profit margins. They are able to also offer additional services such as music downloads over their mobile network.

The telephone which I take advantage of is just a Nokia E61 which does all the above things. It has a keyboard that allows me to type notes or indeed articles similar to this one. I will download my MP3 files and play them utilizing it is music player, and also download and play video files. There are huge amounts of games which it can play, and I can connect it as much as my office diary and e-mail system. It weighs 144 grams and is approximately 12 cm by 7 cm with a depth of 1.5 cm. Therefore it fits easily in a pocket.

With early in the day phones which attempted these capabilities insufficient memory space for storage on the device was a serious limiting factor. Nevertheless my phone can make use of a plugin memory card which can provide as much as 4GB of space for storage. Theoretically this could let me play several hours of films on my phone!

You will find many other models of phones providing all or many of the above mentioned functions. Some make use of the standard phone keypad format so are not so proficient at typing considerable amounts of text. Others make use of a stylus based input device for inputting mobile marketing

text by writing on the screen. 

So be prepared to see people doing more and more using their mobile phone. Actually attempts are increasingly being designed to use phones as a kind of smartcard for paying for things instead of cash or charge cards. Therefore it may possibly not be well before the mobile phone mobile marketing

replaces your wallet!