Secrets and techniques of A Guy Who Produced Hundreds of thousands For Himself and His Customers 0101
De BISAWiki
harvard classics five foot shelf
Robert Collier was unequaled in creating revenue copy with eye attraction that sent huge company and corporate profits. Using his skills with words, Collier created phrases with emotional punch that sold millions of dollars of merchandise.
In six months, for example, Collier used direct mail to alter a company's balance sheet from minus $800,000 to $1,200,000 in Net profits.
"He sold many thousands of the Harvard Classics - a five foot shelf of books by Dr. Elliott - and his circulars on the O. Henry stories brought in orders for over two million dollars," according to the biographical sketch on the website robertcollierpublications.com
"These successes were followed by orders for over 70,000 books on 'The History of the World War.'"
harvard classics five foot shelf
The Robert Collier Letter Book that shows what "salesmanship in print is all about" and written in the 1930's - contains a treasure trove of information those of you marketing your products and services to the public would enjoy reading.
One copywriter who had his home broken into discovered the only thing missing was his copy of The Robert Collier Letter Book. Even the burglar, it seems, thought it was valuable.
I've read many of Robert Collier's revenue letters and they are great, but Robert Collier, the advertising man, is not the Robert Collier that fascinated me the most. Robert Collier had another dimension.
Born April 19, 1885 in St. Louis, Robert Collier was expected to become a priest. After a stint in West Virginia as a mining engineer, he headed for New York where he entered the advertising business and proceeded to develop new ideas in revenue copy that made millions of dollars for his clients.
Collier, cured of an illness specialists of that era were unable to diagnose, was finally cured through Christian Science and at that point he became interested in what was then called mind-cure. He studied tirelessly the powers of the mind and became convinced our minds contain untapped reservoirs we can use to not only influence what today we would call the body's biochemistry, but also bring success, happiness, and prosperity to our lives.
The result of his studies was publication of "The Secret of the Ages," and within six months of publication Collier received more than a million dollars worth of orders for them. Over 300,000 copies were sold!
Robert Collier continued to write such books as "The God in You," "The Secret Power," "The Magic Word," and "The Law of the Higher Potential." Later these four became one book called "The Law of the Higher Potential," and has since been renamed "Riches Within Your Reach." Since his passing in 1950, these and other books Collier wrote on similar themes continue to sell well around the world.
