Inbound Links to Your Website for SEO

De BISAWiki

Getting in-bound links to your site is among the most important things you can do for generating traffic to your site:

* It helps to have your website listed in the se.

* It will help to enhance your position in the search engine.

* It will help to build little streams of traffic to your website.

Links to your site are usually given by also giving a link out of your site to the other one. These are called mutual links or link swaps. And naturally there are a few services offered to automate the web link somehow.

Some of these services can automatically put the link to your site and one other site when your link request is accepted (through some pc software to be installed on your own site).

Some will simply point you to web sites which do use link trades and who are interested in hearing from you.

Some may also check the link to your site remains in position, and e-mail you if it disappears. It is then as much as one to either contact the owner of that site to find out why the link has disappeared, or even to take away the mutual link on your site.

But there is something they do not do, and which you must watch for:

How would a visitor for the other site FIND the link back to your site?

As you may be certain more investigation that if a individual guest can't find it, then it is unlikely that a search engine will.

I'd like to give an example: Andrew to you was utilising the service at LinkMetro.com to obtain links to among his sites. Some body had a site on a related subject, and they requested a back to Andrew's. He examined the link straight back to his site, and everything seemed OK. The other site had required a link straight back to their homepage (in place of yet another page), so Andrew tested that home page.

What did he find?

* No links to the "link directory."

* No connect to a "related sites" site.

* No connect to a "resources" page.

It appeared that the hyperlink index on that other site was not linked from your home page of that site.

Another site was requesting one way links straight back to its webpage, but efficiently hiding the reunite link from the search engines and from website visitors. And that makes the link right back to Andrew's site useless - it is like that link does not even exist.

Therefore next time you obtain asked for a reciprocal link, check the route that se's and people could use to get from that site up to yours. You could be astonished what you find.