Using Overture For Keyword Research

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Most of us who develop sites enter the habit of using the Overture "Keyword Suggestion Tool" to do keyword study. It's easy, and one of the few remaining such methods that is free. Be mindful jt foxx, though, since there are four problems you may run into with it.

1. Plural and singular forms are lumped together. I once enhanced a website for "mountain hiking" in line with the research traffic suggested by Overture. I later discovered that over 1 / 2 of that traffic was really for "mountains hiking." Unfortunately, the search engines do not lump singulars and plurals, so those visitors didn't find their way to my site.

2. Alphabetizing. I hesitate to mention this, because it just appears to happen periodically, but which makes it worse. Sometimes Overture alphabetizes search phrases. You may reckon that the searches are in reality for "lightweight sleeping bag," if you see "bag light sleeping," but what about "hiking mountains?" That can fairly be searched for both ways. Look down the number to see if other phrases are obviously alphabetized.

3. Misspellings aren't always seperated. I looked "perseverence," on Overture's study device, an honest spelling mistake on my part, and saw great demand. I almost improved a typical page for it before taking a 2nd look and since the outcomes found were for "perseverance." You can be sure searches are now being done both ways, but just how many each way?

4. Inflated numbers. Overture often shows more monthly queries for a than other research instruments show for ALL search engines. Who is in error? Hard to state for sure, but provided Overtures other imperfections...

Overture's Keyword Suggestion Tool is a quick way to understand if there's some need for a keyword, and it's still free. For critical keyword study, though, it's far better look to other instruments.