People Getting Rich Online - Niche Research

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There are several keyword resources out there. I love to utilize Overtures because its free and easy. Keep in mind the figures from Overture usually are filled sometimes a l...

Hows that list coming along? You wll recall in the first element of this series I covered finding a list together of some ideas quality backlinks on your site or blog market. Hopefully you have a good sized set of general categories. The next steps include narrowing the keywords and then performing some supply and demand research.

There are several keyword resources out there. I prefer to utilize Overtures since its free and easy. Bear in mind that the numbers from Overture are usually inflated sometimes only a little sometimes a lot. They fudge the numbers by counting like inquiries fly and flies or affiliates and affiliate get counted since the same problem. Remember they earn more income convincing their potential advertisers a key phrase is common.

So plug in one of many common search terms from your list. Im going to use dogs. Listed below are the results:

Queries done in February 2006

Rely Search Period

1104234 dog

225786 dog

183180 dog training fundamentals

152056 dog show

139072 dog breeders

98321 dog name

97021 dog training

91172 dog image

88480 dog for sale

62657 dog brushing

56907 dog gift

I edited a couple of like snoop dog out for expediency. I like dog training [basics] and dog breeds. Looks like folks are looking for both a great deal. Now that we have the desire, lets review to Google and check the source.

Key in the actual search phrase, placing quotes around it therefore Google searches for exactly what we would like. If you place in dog breeds, Google returns 5,59o,000 benefits. Look in the upper right-hand corner for this number.

Heard of Sumantra Roy? Not likely. Hes a man who focuses primarily on specific keyword research and SEO. He has created a method termed the Keyword Effectiveness Index or KEI to measure the potential of the keyword. I use an easier version of it. Here it is:

KEI = Demand / Supply

That's - Demand separated by Supply. The larger the KEI the better. Thus giving a simplified KEI to you that ranges from 1-10. People compare this for the Richter Scale, and thus each successive number is significantly greater compared to last number.

Within our example above, the KEI for breed of dog will be.04, which isnt that good.

Dog Training Basics yields 45,600 benefits for Google. The KEI would be 4, that is fantastic. Hmmwait a minute. That ends our training. Bye. [Sound of running down the door and hallway slamming]. Only a little nerd humor there.

Perform a few more and see what you produce. I did dog name and got a of.10, that is poor. I also tried dog surprise, which got me a KEI of.07.

I frequently grab the greatest KEI key words and plug them back into the Overture tool and test it again.

Furthermore, Wordtracker does this all for you. Try it at no cost and see how easy it is. Just remember that they use various resources for both demand and supply than my example above, but that shouldnt make too much of a difference.

So now we must have a much smaller list that's good quality prospects about it.