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Advent of the Internet has transformed the experience of music, partly through the increased ease of access to music and the increased choice. Chris Anderson, films in his book The Long Tail: Why the Future of Business sold more or less, suggests that while the economic model of supply and demand describes scarcity, the Internet retail model is based on abundance. programs Digital storage costs are low, so a company can afford to get their entire inventory available online, giving customers as much choice as possible. game What has become economically viable to offer products that very few people are interested in growing consumer awareness of their increased among the results of the close ties between listening tastes and social identity, and the creation of thousands of niche markets. [37] music Another effect of the Internet arises with online communities like YouTube and Facebook, the social networking site. These sites make it easy to connect with other musicians, and greatly facilitate the distribution of music. Professional musicians use YouTube as a free publisher of promotional material. mp3 YouTube users, for example, not only download and listen to MP3s, but also actively create their own. According to Don Tapscott and Anthony D. Williams, in his book Vikinomics, there is a shift from a traditional consumer role they call a "prosumer" role, a consumer who produce and consume. Events of this music in the production of mashes, remixes, and music videos by fans.

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