Profit From Mobile Marketing
De BISAWiki
1 Reach
According to comScore, in February 2009 there were 48 million people using mobile phones, the recent surge in the popularity of smartphones means that 15 million people interact with mobile media, disproving the theory that only teenagers and male gadget-geeks use mobile media 48 per cent of users are female and the median age is 32.3 that is reach and a demographic that few marketers can afford to ignore.
2Cost
Compared with the cost of producing, printing and delivering direct mail mobile, marketing is inexpensive , for example, at the time of writing a, straightforward SMS marketing campaign cost around 4p per text sent.
3 One-to-one and ultra-responsive
A key feature of mobile marketing is that you deliver it to a specific number and so you know who will receive your message, this allows you to tailor your communications with a high degree of accuracy partly because of this personalisation , and partly because it is easy for people to responds to campaigns via a mobile phone, it is especially responsive medium.
4 Always On
Research by Orange has found that of those who use mobile media, 81 per cent do so more than once a week and 47 per cent use every day We speed past billboards , we turn off our tele-visions and we close our internet browsers , but our mobile phones are pretty much always on.
5 Build your Own Media channel through apps
The explosion of interest in smartphone applications offers makers a major branding opportunity , Develop your own content of sponsor someone else?s - however you do it , you can associate your brand with information or entertainment that really engages your customers.
6 Direct revenue opportunities
On top of this branding potential apps offer a way to directly generate revenue, According to analysts frost and Sullivan, in 2009 there were 2.7 billion app downloads from the iphone alone, around 20.5 per cent were paid-for downloads, at an average price of $3.55 , the total app revenue for this on brand of smartphon alone was $ 1.69 billion. Frost and Sullivan that by 2014 this will rise to $ 8.2billion
7 Data Capture
Mobile campaigns are well placed to capture data about users, it is quick and easy for users to key in and send information on their location , gender, age job and so on. It is also easy to link mobile campaigns to on-pack purchases and so build up data about an individual?s purchasing habits.
8 Portability The mobile phone is the very definition of the portable device this not only increases the amount of time available for you to contact your customers. It also allows you to link your campaigns to specific locations for example, you can drive footfall to a shop, restaurant, gallery and so on by having on Bluetooth message or SMS sent to people within a certain radius ,To give another example, you can use the GPS function on smartphones to direct users to nearby branches of retailers , banks, etc
9 Complements other marketing channels Mobile campaigns integrate well into other marketing channels, in fact, many marketers uuse it as quick , easy-access point to the broader campaign So consumers will send a text message, or click on a mobile ad, to receive a direct mail pack or a telemarketing call.
10 Good place to innovate
People have expectations of what they want to see in traditional offline advertising, increasingly , they have such expectations with much online marketing, there is now a rigid way to structure a marketing e-mail mobile, however, is a newer space and recipients are much less hide bound by conventions. Mobile media users aren?t scarred of seeing new things on their, phones, in fact , according to Orange?s research, 70 per cent of mobile media users find new and innovative advertising formats appealing. This means there is more room for you innovate and to try out new ideas that you can then apply elsewhere in your marketing mix.
