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At present, around 6.8 billion text messages are sent daily in the USA. Businesses can use this trend to their advantage by embracing text message marketing. Text messages are more engaging and interactive compared to other means of marketing. It would be a mistake not to use SMS messages in your marketing campaign given all the benefits here.

Around the globe and specially in the United States, short messaging service or like it is more commonly called SMS is becoming a very popular way of communication. In the United States alone, approximately 6.9 billion SMS messages are sent every day, that number comes to a huge 2.29 trillion text messages in a single year. However, most of the companies still prefer to use email marketing despite of knowing these figures. When it comes to small to medium-sized businesses and brands contacting their clients, having a good e-mail marketing strategy in conjunction with an SMS based strategy is the only method in which one can effectively reach their target audience. Visit Text Message Marketing for Companies « Please give me a name! to study the reason for it. This article is about how businesses can create an interesting, multi-channel stream of communication by adding text message marketing in their marketing tactics.

Text Message Marketing - The Basics

Text message marketing is an excellent technique to get in touch with new consumers and generate potential buyers. If we think about the different mass marketing tactics, text messages are definitely one of the best ways to contact your target market anywhere.

Why Choose It?:

Numbers don’t lie and you have already viewed them, but for the people who still need a few more reasons, here are some of the advantages of using SMS messages in a marketing campaign.

Engaging and Useful:

In simple terms, the open rate of text message marketing is significantly higher than that of emails. This is because an e-mail can sit in the inbox of the customer for several days without him realizing, and when he eventually sees your email, there isn't any guarantee that he would be curious about reading it. Text messages, on the other hand, are typically read within minutes of being received. Therefore, SMS marketing is more appealing and successful particularly for same day campaigns or quick sales.

Communication Between the Organization and Consumer:

Text message marketing enables two way communication between the business and the clients since they can respond to the message if they're interested. I learned about bulk sms messaging by browsing the Internet. By opening the doors to this kind of SMS dialogue you can increase client engagement and develop brand trust. Useful in Attracting Clients Whilst e-mail marketing is effective for an organization that is seeking to improve online sales, text message marketing works well for those trying to bring customers to their local shops. By sending them product roll-outs and promotions, you can get customers to visit your store. As soon as they are in, you can open their eyes to other deals that they may have not been considering in the beginning.

The Proper Way to Take Advantage of It

You would already be well aware of what text messages are because most of us trade of many text messages with our friends on a regular basis. The thing you might not is how you can use them in a marketing campaign. Most stores and service related businesses make best use of SMS marketing for delivering new product information, deals, VIP shopping dates and even computerized appointment reminders to their customers.

Text messages are specific and effective and they work well for all kinds of businesses like real estate companies, pubs, nightclubs, internet businesses and department stores. Furthermore, as most people are on the go and mobile, a well-timed SMS can get the work done.

A Final Word

Text message marketing works well since customers find it more engaging and more pertinent. Thus, if you haven’t already got a text message marketing campaign for your company, it’s time for you to take your business mobile.