A Search Engine Optimization Campaign - Quick

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An effective Search engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the online search engine results pages (SERP's), a web site has to have a position of relevance to the online search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the online search engine.

In organic, (natural) online search engine optimization, there are several factors that contribute to the ranking for a search term. Each online search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine online search engine rankings are then calculated by a complex internet search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the research engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the research providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords - Content without Keywords = Website without Traffic

Keywords are at the center of any effective internet search engine optimization campaign. The basic rule of thumb in online search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization marketing campaign is keyword research. To find the lookup terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07', has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.


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