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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" as among the 10 common difficulties for new businesses. He points out that the good online marketing strategy is important in informing people about your products and determining critical parts of your small business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not getting probably the most "bang for that buck."

gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes toward this platform. You can compare this, for example, with print media, which only gets 5% of US media consumption time but turns into a disproportionate 19% of ad spending. Together, mobile and internet ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of all local online advertising will be sent to a mobile phone, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in america utilize a smartphone, which number can only go up. A whopping 92% of smartphone users go online daily, three per cent more than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users perform a local explore their phone one or more times a week, with 25% of those performing it daily.