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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as among the 10 common problems for new businesses. He indicates that a good marketing plan is essential in informing people concerning your products and determining critical parts of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you happen to be not receiving the most "bang for the buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending would go to this platform. You can compare this, for example, with print media, which only gets 5% people media consumption time but turns into a disproportionate 19% of ad spending. mobile, Together and internet ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of all local online advertising could be shipped to a mobile device, amounting to more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in the united states utilize a smartphone, and also this number could only increase. A whopping 92% of smartphone users go online daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local explore their phone at least one time a week, with 25% of them performing it daily.