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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" among the 10 common problems for new businesses. He points out which a good online marketing strategy is vital in informing people about your products and determining critical regions of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be failing to get probably the most "bang for the buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues on to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes to this platform. You can compare this, for instance, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. mobile, internet and Together ads could have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet advertising could be sent to a mobile phone, amounting to a lot more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in the united states make use of a smartphone, and also this number can only go up. A whopping 92% of smartphone users go online daily, three per cent more than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local browse their phone one or more times a week, with 25% of those doing it daily.