Jeremiah92

De BISAWiki

Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor online marketing strategy" as one of the 10 common difficulties for new businesses. He highlights which a good online marketing strategy is vital in informing people about your products and determining critical areas of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you might be not getting the most "bang for the buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You can compare this, for instance, with print media, which only gets 5% people media consumption time but turns into a disproportionate 19% of ad spending. mobile, internet and Together ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of local online advertising will be delivered to a mobile phone, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the US utilize a smartphone, and this number can only go up. A whopping 92% of smartphone users search online daily, three percent greater than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local explore their phone at least one time per week, with 25% of them doing it daily.