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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as among the 10 common problems for new businesses. He points out that the good marketing plan is important in informing people concerning your products and determining critical areas of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you happen to be failing to get probably the most "bang for the buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, for instance, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of all local internet marketing could be delivered to a mobile phone, amounting to greater than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the US utilize a smartphone, which number are only able to increase. A whopping 92% of smartphone users search online daily, three percent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local browse their phone at least one time a week, with 25% of them doing it daily.