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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing strategy" as among the 10 common difficulties for new businesses. He highlights that a good marketing strategy is important in informing people concerning your products and determining critical regions of your business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper planning and budgeting usually means you happen to be not receiving the most "bang for the buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You can compare this, as an example, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. mobile, Together and internet ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing could be delivered to a mobile device, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in the united states make use of a smartphone, which number are only able to go up. A whopping 92% of smartphone users search online daily, three percent more than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local explore their phone at least once a week, with 25% of them performing it daily.