Olivia251

De BISAWiki

Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing strategy" as one of the 10 common trouble for new businesses. He points out which a good online marketing strategy is essential in informing people regarding your products and determining critical parts of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you are failing to get by far the most "bang for that buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, for instance, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet marketing could be sent to a mobile device, amounting to more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the united states use a smartphone, which number can only rise. A whopping 92% of smartphone users use the internet daily, three percent more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users perform a local browse their phone at least one time a week, with 25% of those carrying it out daily.