Ruby13

De BISAWiki

Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" among the 10 common difficulties for new businesses. He highlights that the good marketing strategy is vital in informing people regarding your products and determining critical regions of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you might be not getting the most "bang for your buck."

marketing games - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending would go to this platform. It is possible to compare this, for example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. mobile, internet and Together ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet marketing could be sent to a mobile phone, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in the US use a smartphone, and also this number are only able to go up. A whopping 92% of smartphone users use the internet daily, three percent more than with regular computers, and 98% do this weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local browse their phone at least one time a week, with 25% of them carrying it out daily.