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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as one of the 10 common trouble for new businesses. He highlights which a good marketing plan is essential in informing people about your products and determining critical regions of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you might be not receiving probably the most "bang for that buck."

gamification in marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. You can compare this, for instance, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. internet, mobile and Together ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of all local internet marketing would be sent to a mobile phone, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of people in the US use a smartphone, which number are only able to go up. A whopping 92% of smartphone users use the internet daily, three percent more than with regular computers, and 98% do this weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local search on their phone at least once per week, with 25% of these doing it daily.