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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" among the 10 common difficulties for new businesses. He highlights that a good marketing strategy is important in informing people about your products and determining critical parts of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not getting the most "bang for your buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You can compare this, as an example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. Together, internet and mobile ads may have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of local online advertising could be shipped to a mobile phone, amounting to greater than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in america use a smartphone, and also this number can only increase. A whopping 92% of smartphone users use the internet daily, three per cent more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local explore their phone at least once a week, with 25% of them doing it daily.