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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" among the 10 common trouble for new businesses. He highlights that the good marketing strategy is essential in informing people concerning your products and determining critical areas of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be failing to get by far the most "bang for that buck."

gamification in marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. You are able to compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. internet, mobile and Together ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet marketing will be shipped to a mobile device, amounting to greater than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in the united states use a smartphone, which number are only able to increase. A whopping 92% of smartphone users use the internet daily, three % higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local browse their phone at least once per week, with 25% of these performing it daily.