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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" among the 10 common difficulties for new businesses. He indicates that a good online marketing strategy is important in informing people regarding your products and determining critical areas of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you are not receiving probably the most "bang for the buck."

marketing games - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You can compare this, for example, with print media, which only gets 5% people media consumption time but gets a disproportionate 19% of ad spending. mobile, Together and internet ads could have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet advertising would be sent to a mobile device, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in america make use of a smartphone, and also this number are only able to increase. A whopping 92% of smartphone users go online daily, three % more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local browse their phone at least one time every week, with 25% of them doing it daily.