Georgia139

De BISAWiki

Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" as one of the 10 common problems for new businesses. He points out that the good marketing strategy is important in informing people regarding your products and determining critical areas of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be failing to get the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes toward this platform. It is possible to compare this, for example, with print media, which only gets 5% of US media consumption time but turns into a disproportionate 19% of ad spending. Together, internet and mobile ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local online advertising would be sent to a mobile phone, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in america utilize a smartphone, and this number can only increase. A whopping 92% of smartphone users search online daily, three percent more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone at least once a week, with 25% of those carrying it out daily.