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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as among the 10 common problems for new businesses. He points out which a good marketing strategy is vital in informing people about your products and determining critical areas of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you are failing to get by far the most "bang for that buck."

mobile gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. You can compare this, as an example, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising could be shipped to a mobile device, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the US make use of a smartphone, which number could only increase. A whopping 92% of smartphone users use the internet daily, three percent more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local browse their phone one or more times a week, with 25% of these doing it daily.