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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" among the 10 common trouble for new businesses. He indicates that a good online marketing strategy is important in informing people about your products and determining critical areas of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper planning and budgeting usually means you might be not receiving probably the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You are able to compare this, as an example, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. Together, internet and mobile ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local online advertising could be delivered to a mobile device, amounting to more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of people in the US utilize a smartphone, and this number could only go up. A whopping 92% of smartphone users go online daily, three % more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local browse their phone at least once per week, with 25% of these doing it daily.